As building gets easier, deciding gets harder
The more you can build, the harder it is to decide what to build.
Over the last 18 months coding agents have changed how we build software and how product teams operate.
What took weeks now takes days. Features that were pie in the sky are now on the table.
The result is a lot more options. Tantalising options.
It's exciting, but it doesn't guarantee better products.
If users don't need the thing you've built, it fails. And if it doesn't fit into their lives, it fails. No matter how many bells or whistles it has.
The more you can build, the harder it is to decide what to build.
Every option looks possible. Every stakeholder has a favourite. The roadmap fills up with shiny things.
What's to be done?
The job remains the same: create value for your users and capture a fair portion for your organisation. That means:
- Understanding users and the alternatives they have, and deciding where you can win
- Making solutions and iterating until they're proven to work
- Finding a commercial model that balances the interests of users and the business
Focusing on these fundamentals has never been more important. Without them, you're just building the wrong thing faster.
But in the frenzy it's hard to take a breath. That's where we can help. Our team can review your roadmap, speak to your users, ask the difficult questions and help your organisation align around a shared vision and a path towards it. From there, the feature specs write themselves.
And of course, with AI we can go faster and further than ever before. No more Figma prototypes. We can now build software and get feedback from users in almost realtime.
So if you're struggling to make decisions in a blizzard of possibilities, or you need to re-focus and align on what really matters to your users and your business, get in touch.