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Services

Design

Articulating a vision for how your product can add value, then prototyping and testing it with users.

Engagements

Strategic design helps clarify vision and proposition, and the shape of a new product, service, or feature. We then bring these ideas to life with testable prototypes, flows, and interfaces.

Activities

  • Strategy workshops

    Where will you play? How will you win? What's your proposition? How will you deliver it?

  • Prototyping

    Getting ideas out of heads and onto paper, where everyone can see them, argue about them and improve them.

  • Assumptions mapping

    Identifying and testing risky assumptions that could undermine the project.

  • Testing with users

    Checking that users get the offer, are keen to use it, and know how to get started.

  • Blueprinting

    Mapping a system of interactions, people, processes, and technology to deliver an improved service.

  • Branding

    Defining the name, the aesthetic, and the voice of the product or service.

Outputs

  • Vision and strategy

    A clear statement of where you're heading, and how you'll get there.

  • Vision-type

    A prototype of the future. A vision-type shows what your product or service could become in a few years' time, made real enough for people to see, react to and get excited about.

  • Prototypes

    A testable version of your idea, made to explore it and gather feedback from users and staff.

Case study