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Services

Insight

Finding opportunities to add value through software or service redesign, through market analysis and customer and user research.

Engagements

Our Insight packages depend on the stage your product or service is at. For something new, we run a discovery, usually 2-12 weeks depending on scope and complexity. For an existing product, we run user research. We can also coach teams in continuous discovery.

Activities

  • Discovery research

    Asking open questions, revealing opportunities for your org to add value to people's lives.

  • Market analysis

    Who else is serving these customers, and how? We map the competitive landscape to identify opportunities.

  • Concept testing

    Exploring, refining and validating solution ideas with input from users.

Outputs

  • Personas

    Who are they? What are their goals? What do they need from your product or service?

  • Jobs to be done

    People don't want the drill, they want the hole. Jobs to be done helps teams think laterally about solutions.

  • Experience maps

    How do they currently achieve their goals? Where are opportunities to improve the experience?

  • Opportunity statements

    'How might we' statements provide teams with the perfect springboard for innovative ideas.

Case study